NIKE

CONSCIOUS CAMPAIGN MOVEMENT
Lead Stylist

The primary objective was to explore and develop a new language for Nike to discuss movement that would foster a stronger bond with the Gen Z audience. Given the fact that Gen Z audiences have a strong affinity towards their astrological signs, the idea emerged to establish an authentic link between the stars and sports. To realize this objective, a monthly content series was created based on the astrological calendar, featuring a prominent influencer in sports and wellness each quarter whose personalities influenced each episode. Insights were also sourced from an astrologist to ensure messaging was authentic and relevant to our audience.

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Amazon Music x Raveena - Asha's Awakening